Per-step block

• Year / label — the date marker (“2018”, “Jan 2024”, “Day 1”).
• Heading — step title.
• Body — the story for this step.
• Image — optional, displayed next to the text.

Section settings

• Heading + Subheading.
• Layout — Centered (steps zigzag left/right) / Left-aligned (all on the left).
• Show year as eyebrow — small caps date above the heading.

Tips

• 5-7 steps is the sweet spot. More feels long.
• Pair with the Founders’ letter on the About page for a strong brand story.